I am a confident and engaging digital professional, who strives to bring a highly analytical eye and signature style to each piece I curate, and each business I work for.
With extensive training and experience in my industry, I pride myself on the love I have for understanding and actioning a brand’s data and insights, helping them to thrive in the ultra-competitive age of digital media.
In a new era of digital influencers and monetised social media, I believe that it takes vision and expertise to truly understand a business’ tone of voice and unique customer demographic. This is something I pride myself on, having developed creative graphic design pieces across print and digital media for global brands including New Balance, L’Occitane, and most recently leading the design team across the Discovery Health portfolio of RCK, the creative advertising and branding agency based in South Africa.
With a passion for digital design and media, I am adept at collaborating with both clients and internal teams, assessing content and copy and ensuring all work is fit for publication and press. I also enjoy utilising my skills and experience in business intelligence and analytics to develop an understanding of user-driven data, turning this into actionable insights and informed decisions.
The conversation has shifted as of late to the world we now find ourselves navigating post-pandemic, and I have a vested interest in how a brand’s connection to its audience has and will continue to adapt and shift to meet a consumer’s new needs.
The face of digital media has had to adjust quickly to meet its audience’s change in attitude, and circumstance, making for an exciting and intriguing time to move forward in my career as a graphic design specialist.
I am approachable and confident when composing engaging features, content, and editorial design, with a brand’s high standards at the forefront of all work and have an extensive understanding of both consumer and data driven work, supporting across all aspects of a business’ digital output.
Having recently relocated to the UK following a successful career in graphic design in across South Africa, I am excited to move into a new role that can continue to challenge me within the landscape of modern graphic design.