Brief
Develop a look and feel that will be used for all health awareness days throughout the year.
This must include considerations on how member stories will integrate as well as how we bring about awareness and engagement on these specific health days.
Campaign line
Putting Heart into Health
Our campaign highlighted every Health Awareness throughout the year and for Discovery to highlight significant people/patients to tell their story and share awareness of their health and journey. Putting heart into Health campaign was able to highlight every journey and to communicate the importance of Discovery's role in patients' journeys.
